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In the first quarter of 2026, mobile devices (excluding tablets) accounted for 52.27 percent of global website traffic. Even though the figure increased compared to the previous quarter, it was lower than a year prior, when it stood at 62.39 percent.
Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana, and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile makes up less than half of the web traffic in the United States.
The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage, and accessing social media. Apps are a very popular way to watch video on the go, and the most-downloaded entertainment apps in the Apple App Store are TikTok and Amazon Prime Video.
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Overview
Connectivity
Mobile traffic
Mobile market
Mobile activities
Mobile internet in North America and Europe
Spotlight: Mobile-first consumer markets
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
