Logo - Full (Color)

Here are Your 75 Battle-Tested B2B Sales Email Templates

Stop writing cold emails from scratch. This complete collection covers every scenario you'll face in B2B sales outreach—from first touch to final attempt, plus special situations like win-backs, conference follow-ups, and champion changes.

Each template includes specific personalization markers and real-world context, so you know exactly when and how to use it.

Get Started

HubSpot’s Free Sales Email Template Builder

Close more deals by turning your best emails into templates you can personalize and share with your team. With this free tool, you can share templates with your team to build on prior successes, personalize & send sales emails via Outlook, Office 365, or Gmail, report on email open rates, link click-throughs, and attachment downloads.

LP image 1 - HubSpot’s Free Sales Email Template Builder

First Touch Emails (25 Templates)

Break through the noise with templates for specific triggers like funding announcements, new hires, competitor problems, and executive initiatives. Each template is designed to start conversations that actually convert.

LP image 2 - First Touch Emails

Follow Up Emails (30 Templates)

Keep deals moving with value-driven follow-ups that handle objections, share insights, and approach from new angles. Since 80% of sales require 5+ touches, these templates ensure you never run out of meaningful things to say.

LP image 3 - Follow Up Emails

Break Up Emails (20 Templates)

Turn non-responsive prospects into surprise deals with pattern-interrupting final attempts that often get the highest response rates. These templates create urgency while leaving the door open for future engagement.

LP image 4 - Break Up Emails

HubSpot Tools To Help Improve Sales

Free Email Tracking Software

Know when leads engage with your emails and turn them into deals faster with perfectly timed, personal follow-ups.

LP image 5 - Free Email Tracking Software

Sales Automation Tools

Use workflows to automate lead rotation, create tasks, and streamline prospect follow-up with sequences.

LP image 6 - Sales Automation Tools

Recommended for you

Free tools designed to save you time so you can focus on growing your business.
AI Search Grader

AI Search Grader

Powered by AI

See how visible your brand is in AI-powered search engines and find areas to improve brand awareness and sentiment.

Blog Ideas Generator

Blog Ideas Generator

Powered by AI

Use AI to brainstorm blog ideas, create a blog outline, write your first draft, and publish to your website.

Clip Creator

Clip Creator

Powered by AI

Convert text into professional videos with AI. Explain your topic, choose a visual template, and edit as needed.

Email Signature Generator

Email Signature Generator

 

Make your professional email signature, then easily add it to Gmail, Outlook, Apple Mail, or any other provider.

Commerce Hub-06 (1)

HubSpot CRM has tools for everyone, and it’s 100% free.

  • Close more leads • Enrich contacts with data from 20M+ businesses.
  • Never lose a contact’s information • Track sales activity in real time.
  • Simplify lead generation • Free forms, landing pages, and live chat.
  • Stay aligned with customers • Centralize all communications in one place.
  • Keep your current tools • Access HubSpot’s 1,700+ integrations.